Middle Tennessee · Est. 2026

Websites that work as hard as your crew does.

Foundation Digital builds clean, fast websites for landscapers, contractors, movers, and painters across Middle Tennessee. Local. Honest. Built to bring you jobs — not awards.

Get a free mockup of your site See pricing
Built for
Landscapers & trades
Service area
Middle Tennessee
First site live in
2–4 days
Revisions
Unlimited
The situation

Your phone rings less than it should. You already know why.

01

No website — or one that hurts more than it helps.

Homeowners search before they call. If you don't show up, or what they find looks abandoned, the next name on the list gets the job. Every week.

02

Big agencies won't return your call.

Most agencies serving trades start at $2,500 a month and want a million in revenue before they'll talk. That's not most of Middle Tennessee.

03

The cheap options sell you templated junk.

You've seen the pitch. $99 a month, the same site as the guy three counties over, and no one to actually call when something breaks.

What I do

A real website. A working Google profile. And as many revisions as it takes to get it right.

I keep things simple. One flat price for the site, one flat fee to keep it running. No upsells, no surprise invoices, no outsourcing.

Website built to convert

A clean, mobile-friendly site that loads fast and looks like a real business. Built in 2 to 4 days. You'll never wait six weeks for a "next round of feedback."

Hosting + SSL included

Google Business Profile, fixed

Most owners I meet have a half-broken Google Business listing or none at all. I rescue it, optimize it, and set it up so it pushes you up the local map.

Map pack ranking

Unlimited revisions

See something you want changed? Text me. Want a section added next month? Send the details. I don't nickel-and-dime change requests. Your site grows as your business does.

No change orders, ever

Hosting & upkeep handled

Your domain, hosting, SSL certificate, and ongoing maintenance are all bundled into the monthly fee. If something breaks, you call me. If a phone number changes, you text me. That's it.

$100/month flat
The process

From first call to live site in under a week.

Most agencies make a website take six months because it justifies the bill. I don't.

i.

Free mockup

Before we even talk pricing, I build you a working preview of your site at no cost. You see exactly what you'd get.

ii.

Quick call

If you like what you see, we hop on a call. You tell me about your business, your service area, and the kind of jobs you want more of.

iii.

Build & revise

I build the real site in 2 to 4 days. You see anything you want changed, you tell me and I change it. As many rounds as it takes.

iv.

Live & growing

Site goes live, Google profile gets set up, you start showing up where it matters. Want to add or change something later? Just text me.

Pricing

One flat price. No hidden fees. Built to be easy.

Pay the setup once, then a flat $100 a month to keep your site live and your Google profile humming. That's the whole deal.

The Foundation Package
Everything you need to start booking jobs from your phone, not chasing them.
$400
one-time
Custom website & Google Business setup
+
$100
per month
Hosting, domain, upkeep & unlimited revisions
Get a free mockup of your site
What's included
  • Custom-built website
  • Mobile-friendly, fast-loading
  • Domain & hosting handled
  • Google Business Profile rescue & setup
  • Photos, services, & service-area pages
  • Contact forms wired to your email or phone
  • Unlimited revisions, anytime
  • Direct line to me — no account managers
  • Cancel anytime, month-to-month

Want to add or change something a year from now? Just text me. The $100 a month covers it all.

Conner Roberts, founder of Foundation Digital
Conner · Hendersonville, TN
About

I'm Conner Roberts — and Foundation Digital is built around one idea.

You shouldn't have to be a marketing expert to compete for jobs in your own backyard.

I grew up in Hendersonville and I'm a junior at UT Knoxville. For over a year now I've been doing design work for Fresh Prints, a custom apparel company — building visual concepts that have to look good and actually sell. That work taught me how to talk to small business owners and turn their ideas into something they're proud to put their name on.

I started Foundation Digital because every time I drove past a great-looking landscaping crew or roofing truck, I'd Google the company and find nothing. Or worse, a half-finished site from 2014 with a phone number that didn't work.

Big agencies won't help these guys. The cheap online builders sell them junk. There's a real gap in the middle, and that's where I work.

I use modern AI tools to do the work of a 10-person agency on my own — which is how I keep prices reasonable without cutting corners. Every site I build, I build like it was my dad's business on the line.

— Conner
Why local matters

I'll meet you for coffee. The Scorpion rep won't.

Most agencies that work with trades are based in Minneapolis, Dallas, or Tampa. Their "account managers" rotate every six months. Their clients are dots on a map.

I live in Middle Tennessee. I know the difference between Brentwood and Bellevue, Hendersonville and Hartsville. If something breaks on your site, you can text me. If you want to walk through your numbers in person, I'll drive to your shop.

That's not a slogan. That's the whole business.

Currently serving
Davidson Sumner Williamson Wilson Rutherford Cheatham Robertson Maury
Common questions

What owners ask before they sign up.

The $99 services sell you a template. You log in, fill out a form, and you get a site that looks like every other plumber or landscaper using the same service. I build you something custom, set up your Google Business listing, and answer the phone when you call. Same price, real work.

Yes. Your domain is registered in your name. Your Google Business Profile is owned by you, with me added as a manager. If we ever part ways, you keep everything you paid for. I think holding clients' digital assets hostage is one of the worst things agencies do, and I refuse to do it.

Most sites go from first call to live in under a week — usually 2 to 4 days for the build. Then we tweak as much as you want until it's right. I don't believe in dragging a website out for six months to make it feel like work.

It means exactly what it says. Want to change a photo? Text me. Want to add a service to the menu? Text me. Want to update your phone number, add a new service area, or swap out the about section after a slow week? Text me. As long as you're a client, I handle it. No "change request forms," no extra invoices, no nickel-and-diming.

Send me the link. If it's solid, I'll tell you and we'll talk about whether anything actually makes sense to change. If it's hurting you, I'll show you exactly what's wrong before I quote anything. Either way, the first conversation is free.

No. The $100 a month is month-to-month. I'd rather earn your business every month than trap you in a 12-month agreement you regret in month three.

Get started

Want to see what your site could look like?

Tell me your business name and where you're located. I'll build a mockup of what your site could look like and walk you through it. If you like the direction, we get you signed up and live within the week.

Email me about a mockup
Email
[email protected]
Phone
(615) 767-8808
Office hours
Mon–Fri, 8a–6p CT
Text anytime, weekends included.